Friday, December 20, 2019

Sir Stephen Harold Spender and his Poetry Essay - 925 Words

If one were to look at the life of Stephen Spender briefly they would think that he was a bizarre maybe even troubled man. However, if you look deeply into his life you will see beyond the strangeness. Stephen was indeed a unique man that lived a complicated life to which created his uniqueness that we see demonstrated through his poetry. While most people tend to avoid unintentional controversy, Stephen Spender wrote many poems which most of us would feel as controversial. His goal however was not to start controversy but to stand up for the rights of all people and the rights for us to all express ourselves freely. Spender was born on February 28, 1909 in London England. His parent’s names were Edward Harold Spender and Violet Hilda†¦show more content†¦Stephen got his volume of poetry published the age of twenty. He had a collection of poetry published in 1954. Spender serves as an editor for the Horizon and Encounter magazine. He received an award called the Quee ns Gold Medal for poetry in 1971. Dolphins which was a collection of poems, was the last thing published by Stephen Spender. Critics were very hard on his style of writing. It was noted that he actually felt like a failure due to his publishings. (Spender, Stephen. The World Book: Encyclopedia. Chicago, London, Rome: Field Educational Enterprise, 1971) Although he attended college he is noted for never passing and academic exam and never graduating. He served as a Professor of English at the University College for seven years. He was a very intelligent man. It took him fifty nine years to get a novel published called The Temple. Stephen Spender served as a consultant at the Library of Congress. He was the first non American to hold that position. He was also knighted in 1982. He served as a fireman during the World War II. (Spender, Stephen. The World Book: Encyclopedia. Chicago, London, Rome: Field Educational Enterprise, 1971) His writing during the wars was dramatic, fictional , and very critical. His poetry consisted of a very radical political point of views. His first well known writing called Poems was published in 1933. He was twenty four years old at that time. He became a member of the Oxford Poet group in the 1930s. Virginia WoolfShow MoreRelatedBiography of Stephen Harold Spender 789 Words   |  3 PagesStephen Harold Spender was a leading poet, reviewer, writer, and translator during the 20th century. Spender was born on February 28, 1909 in London, England. Spender met his demise 1995. He was the son of a famous journalist and lecturer. Thus, Spender took great interest in literature and politics. During his career, Stephen Spender grew to become a well renowned poet for he was inspired by social and political events in history during his career. Spender was born in Kensington, London, to journalistRead MoreLiterary Group in British Poetry5631 Words   |  23 PagesThe history of English poetry stretches from the middle of the 7th century to the present day. Over this period, English poets have written some of the most enduring poems in Western culture, and the language and its poetry have spread around the globe. Consequently, the term English poetry is unavoidably ambiguous. It can mean poetry written in England, or poetry written in the English language. The earliest surviving poetry was likely transmitted orally and then written down in versions that do

Thursday, December 12, 2019

How MTV Maintains Its Dominance Essay Example For Students

How MTV Maintains Its Dominance Essay Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the I Want My MTV marketing campaign and use of the campaign throughout the 1980s helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turners Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services.Through exclusivity agreements with record labels for music videos and limiting access to cable systems owned by MTVs parent company, MTV exercised anticompetitive and monopolistic means to fend off competition. From its launch, MTV successfully applied these marketing and competitive business practices.The board of the Warner AMEX Satellite Entertainment Company (WASEC), a partnership between Warner Communicati ons and American Express, gave approval in mid-January 1981 for the creation of a cable service that would broadcast music videos .Music videos, song length visual depictions used in the promotion of a musical acts latest release, were already popular on European television since the mid 1970s.A deadline of August 1, 1981 was set for the launch of this new cable service as programs featuring music videos were beginning to appear on cable outlets such as Home Box Office and USA Network.The set-up and programming of the entire operation was to be established in approximately six-and-a-half months. Bob Pittman, a WASEC programming executive with a background in radio, wanted to ensure the new music video outlet delivered programming that appealed to its target audience of twelve to thirty-four-year-olds. This age demographic was both desirable and difficult for advertisers to reach as young adults typically did not watch much of what television offered at the time.He determined that, with little exception, the cable service would have no distinguishable programs.Video upon video would be presented by on-air personalities dubbed video jockeys, veejays for short, who would also provide entertainment news and conduct artist interviews.The absence of scheduled programming was, as stated by Tom McGrath in MTV: The Making of a Revolution, a radical notion as regularly scheduled programs were the norm on American television up to this point.Programming the new music video outlet in this manner made it as familiar as format commercial radio, while presenting it using the medium of tele vision, to its young target audience. The name of the new music video cable service began as TV-1, a name that Bob Pittman felt fit the youthful arrogance the channel embraced.With little support for the name from other WASEC executives, an M representing music replaced the 1 in the name. The name eventually evolved into MTV, Music Television. With a name chosen for the new cable outlet, Fred Seibert, the Director of On-Air Promotion, was charged with commissioning a logo for MTV. Manhattan Design, the studio hired by Seibert, eventually developed the logo still used by the channel today: a large block M with a small TV that looks spray painted on. Many in Sales and Marketing at WASEC thought the logo left much to be desired, with one executive asking Seibert if he thought it would endure as long as the CBS eye.Almost two decades later, the MTV logo is arguably one of the most recognizable pop culture icons. A video of the Buggles Video Killed the Radio Star marked the launch of MTV at 12:01 AM August 1, 1981. Jack Banks notes in Monopoly Television: MTVs Quest to Control the Music that at the start, the music video channel was available in 2.1 million homes and was not offered in either New York City or Los Angeles.The absence of MTV from cable systems in these two cities presented several problems for the new cable outlet. The amount of available advertising time sold, only thirty percent at the channels launch, did not seem likely to increase without advertising executives able to see MTV. National media coverage of the new music video channel was also lacking its start-up, with the exception of one reporter from the Los Angeles Times.An effective marketing campaign would be developed in the next several years that would increase customer demand for MTV, increasing the number of subscribers. Creative Writing: The Person Behind The Mask EssayMTV achieved its dominance as a music video outlet utilizing effective marketing and competitive business practices since its inception. The I Want My MTV campaign and use of the campaign throughout the 1980s is one example of the cable outlets use of effective marketing technique. MTVs business strategy ended competition from cable mogul Ted Turners Cable Music Channel through the creation of a fighting brand, along with facing challenges by numerous other music video programming services. Exclusivity agreements with record labels for music videos and by limiting access to cable systems, MTV effectively exercised anticompetitive and monopolistic means to fend off competition. McGrath, Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 124. Banks, Jack. Monopoly Television: MTVs Quest to Control the Music. (Colorado: Westview, 1996), p.32. McGrath, Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 47. Banks, Jack. Monopoly Television: MTVs Quest to Control the Music. (Colorado: Westview, 1996), p. 34. McGrath, Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 62-63. Ted Turner Turns off the Music. The Economist. 8 December 1984: 77. Denisoff, R. Serge. Inside MTV. (New Jersey: Transaction, 1988), p. 155. Bibliography:Banks, Jack. Monopoly Television: MTVs Quest to Control the Music. Colorado: Westview,1996. Denisoff, R. Serge. Inside MTV. New Jersey: Transaction, 1988. McGrath, Tom. MTV: The Making of a Revolution. Pennsylvania: Running, 1996. Ted Turner Turns off the Music. The Economist. 8 December 1984: 77.